Any respectable brand understands the importance of the minimum advertised price. Having a MAP policy helps you coordinate prices across different selling channels, while also protecting the reputation of your brand. However, it is one thing to establish a MAP policy, but enforcing it requires some time and effort on your behalf. In the following lines, we will guide you through a simple process that will help you enforce your policy, and we will also teach you the easiest way to deal with this process.
1. MAP monitoring
While it is possible to monitor your resellers by manually checking their prices periodically, this process can be expensive, time-consuming and quite inefficient. The easiest way to keep an eye on your resellers is by using a MAP monitoring software. The software will automatically check the prices of your online resellers. All you have to do is install it, and fill in some basic information about your resellers. The tool will take care of the rest, and you won’t have to employ one or more people to take care of this single task.
2. Identify the violators
As you can imagine, a MAP monitoring software is designed to automatically contact you when it encounters pricing policy violations. Not only that, but a good software will keep track of your resellers’ violation and notification history, so that you can apply the right sanctions, according to the history of each reseller.
3. Contact and sanction the violators
Once the MAP monitoring software notifies you about certain violations, it is essential to contact the violators as soon as possible. You probably have their information in a CRM or in another type of database, but if you want to be truly efficient, you will invest in a MAP software that allows you to instantly contact the violators, so that you don’t have to waste time and effort searching for their contact information. It is essential to have a civilized discussion with your resellers, because one violation can sometimes be an honest mistake. However, if it happens more than once, it would be wise to end your collaboration with said reseller. After all, what is the point of monitoring your resellers, if you don’t sanction them when they violate your MAP policy.
As you can see, the best way to enforce your pricing policy is by investing in a good MAP monitoring software. We recommend Trade Vitality. Their software is very easy to use, and it allows you to effortlessly monitor, identify and contact your policy violators.