How I Plan To Make You Look Good, Even When You’re Not Sweating

Print

Level One Apparel Winter Designs

Do All CrossFit Shirts Have to Be . . . Creepy?

If you search CrossFit Shirt on Etsy, Pinterest, or your Google of choice, you will find a plethora of shirts with large type and a clever phrase that is 98% sure to make reference to lady parts or have offensive language. Try it out, there are some very creative ones. Which reminds me, I need to work on improving my SEO. ;-)

Shirts that wouldn’t make me feel like a cult member or perv when I ordered my post WOD Starbucks.
When I started working out at CrossFit Loomis in the Summer of 2012, I bought all of the gear that I “had” to have, shoes, wraps, and rope. But I always had a hard time finding workout shirts that wouldn’t make me feel like a cult member or perv when I ordered my post WOD Starbucks.

The World Sees Problems, CrossFitters See Opportunity.

Level One Apparel Founder - Brian SmithI had an early introduction to apparel design. In high school, my buddies and I started “Chamber Pot Board Sports”; an action sports apparel company named after a medieval latrine. (Why? Youth.) This business venture lasted approximately two weeks. Since then, I studied graphic design in college and have taken on a career as a designer for a national commercial real estate firm, which has allows me to very slick corporate brochures, but is a far cry from having creative freedom with apparel design.

In the Fall of 2012. Our coach asked me to design t-shirts for our gym. The final product turned out amazing, I got to stretch my creative tendencies beyond corporate brochures, into illustration and typography. I could see it now: “The 2015 CrossFit Games, Sponsored By (My newly formed apparel company) Level One Apparel”. Since then, I have designed apparel for our brand Level One Apparel as well as CrossFit affiliates and local CrossFit events.

CrossFit Loomis Level One Apparel

Expect Improvement, Accept Nothing Less

Our goal is to provide apparel for CrossFit athletes that includes more than just a catchy slogan, but is also a work of art. Each design is meticulously drawn and revised, with close attention paid to every detail. We seek to be positive, motivational, and encouraging while providing high quality apparel that is wearable inside and out of the gym.

Death By Kettlebell Crop Level One ApparelIn every design I try to incorporate imagery from our fitness environment. So of course you are going to see barbells, kettlebells, ropes, etc. Where possible, I use textures like knurling, plywood and concrete for shading in the illustrations.  I also tie in imagery and metaphors related to CrossFit that encompass the values our gym is hoping to foster in its athletes.

I’m not sure how exactly the artwork, funding, website, and marketing will all come together. But it will.
We have only come a short way so far with Level One Apparel. We just launched our second season of designs, and planning has started for the Spring season. It’s coming up fast and I’m not sure how exactly the artwork, funding, website, and marketing will all come together. But it will. There is a long way to go before I can call this adventure a success. Many more challenging nights lie ahead, striving to make designs which are better than before. Days will be spent making sure my technique is flawless. I’m not there yet, but Level One Apparel is improving, one small step at a time.

Tripic Level One Apparel

Note: If you happen to be someone who wears or creates clothing with provocative slogans, good on you. It’s just not our thing. I’m just glad to see people embracing fitness so much that they want to wear symbols of it. Just be proud of what you wear.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Printable Version

We Are Scouting Top Writers

Are you passionate about fitness and have something to say? Reach a huge online community and get the discussion going - start writing for Tabata Times today!

Share this post
@TabataTimes on Twitter, become a fan on Facebook 

Contribute to this story by commenting below:

Advertise Here

Most Popular of All Time

CrossFit Southwest Portland posted on Facebook

Friday: WarmUp Run 600m 1 Lap SpiderMan 3 Rounds (barbell) 6 FrontSquat 6 HPClean 6 Press WarmUp for PowerClean+PushPress **Mobility: couch, bandy ham 1 min each side 5 Sets 6 PowerClean+PushPress TnG 9 TTB AFAP Run 400m Rest :90 Cool Couch Roll $$ 3X20 GHD

CrossFit A.P.E. shared an image on Facebook

Jake you're an animal! Nice squat and row times bud:)

Rogue Valley CrossFit shared a link on Facebook

Rogue Valley CrossFit posted an article
CrossFit Southwest Portland posted on Facebook

Nice work 9:00am Warriors!

CrossFit Portland shared a link on Facebook

You'll be seeing Coach Jonathan Thom around at CrossFit Portland. Here is a Q&A with him and please welcome him to CFPDX!

CrossFit Portland posted an article
Newberg CrossFit Rebuilt shared an image on Facebook

Please come in a drop off toilet paper and paper towels for the Henderson house. The domestic violence house in McMinnville. Not only is October breast cancer awareness month it's also domestic violence awareness month !!! Let's show our support!!

Rogue Valley CrossFit shared an image on Facebook

**SCHEDULE CHANGE** Tonight only. Kids Barbell class starts at 5:30. Also, kids halloween party is next Wednesday! All past, present and future kiddos are invited to join the fun!

Seth Oberst DPT CSCS published the post Going Barefoot for Strength Training on Tabata Times
Whether or not you've read my prior piece on the short foot position, this bears repeating: the...
Tracktown CrossFit posted on Facebook

No video. D had a Pr on her Pw/Jerk+Split jerk at 125lb. That's 5lb's more then her best jerk.

Bridgetown CrossFit shared a link on Facebook

No 5pm or 6pm on Halloween http://wp.me/p3iDcO-2VG

Bridgetown CrossFit posted an article
Bridgetown CrossFit posted an article
Tracktown CrossFit shared a link on Facebook

Logan hitting a Behind the neck Pw/Jerk+Split Jerk @ 210lb. His best jerk is 225lbs. Brandon hitting 205lb Pw/jerk+Split Jerk. Brandon's best jerk is 225lb. 5 weeks to GO!!!

Bridgetown CrossFit posted an article
Bridgetown CrossFit shared a link on Facebook

Week 3 Thursday - We'll post an image of the workout card so you can share it, save it, pin it or just come do it!!!

Bridgetown CrossFit posted an article
adrummonds published the post ABS Banana Chocolate Chip Protein Pancakes! on
Ingredients: 1 Scoop ABS Chocolate Chip Pancakes 1/3 C Egg Whites 1/3 C Unsweetened...
adrummonds published the post ABS Pumpkin Chocolate Protein Cookies! on
Ingredients and Directions: 1 Scoop ABS Vanilla Cake Batter Pancakes 1 Scoop Vanilla...
Vanessa LaFaso Stolarski published the post How to Break Up with Your Box on
So your back squat hasn’t PR’d squat in six months. The box owner is bedroom WOD’ing with his...
McMinnville CrossFit IMUA posted on Facebook

Not sure who put the big trash can outside last night, but please don't do that again. If you must, bring it back in before you leave. It was full of rain water this morning and extremely hard to get the bag out. Also, there are several cats around that can get into it if it's left outside. Do don't mess with it especially if it's raining, or if you do, make sure it's back inside before you leave.

CrossFit Grants Pass posted an article
CrossFit Grants Pass posted an article
Tracktown CrossFit shared a link on Facebook

CrossFit Train shared a link on Facebook

http://crossfittrain.com/blog/2014/10/22/we-are-ordering-new-dope-ass-hoodies

Beaverton CrossFit posted an article
Beaverton CrossFit posted an article
Anonymous posted an article
CrossFit Excellence shared a link on Facebook

CrossFit Pearl District posted an article
CrossFit West Santa Cruz shared a link on Facebook

Don’t Try At Home http://wp.me/puz1A-5aN

CrossFit West Santa Cruz posted an article
Telegraph CrossFit shared a link on Facebook

Thursday 10/23/2014 WOD http://www.telegraphcrossfit.com/thursday-10232014/

Telegraph CrossFit posted an article
CrossFit Oakland shared a link on Facebook

http://www.crossfitoakland.com/november-slots-available-for-strong-school/

CrossFit All Terrain posted an article
CrossFit Oakland posted on Facebook

Thursday is a Recovery Day.

CrossFit A.P.E. shared an image on Facebook

How did you do with you max weight back squat lift today? Were you a little scared? Did you ease off and when doing the final 20 you realized you could've went more? It happens. Just make sure you keep good form. Heels down and core engaged to drive up. The thing is when you do a good squat where your butt goes past parallel, the big boys now have to engage (glutes, hamstrings) to get that weight up! Quads are always working nonetheless but if you are doing a squat above the knee then you will not be engaging much or at all the posterior chain glutes and hamstrings. Posterior chain muscles are so important that make you more powerful and improve your posture (and that means those spinal erector muscles). If you did go pretty hard CONGRATULATIONS!!! You should roll those babies out, get adjusted or have a massage because you deserve it!

CrossFit Ashland posted an article
Tracktown CrossFit shared an image on Facebook

Some BIG time Pr's in Advance weightlifting class tonight. Outstanding job tonight!

Newberg CrossFit Rebuilt shared an image on Facebook

Patricia. Two years of working her butt off. Eating clean. And 55 lbs later her confidence beams out of her. She's strong and beautiful. Inside and out. This fitness stuff is a journey. S process. And this is how you do it!!!

CrossFit the Den posted on Facebook

Press 5-3-2-2-1-1-1-1 Then “Annie” 50-40-30-20-10 Double Unders Situps Then 5-5-5-5-5 Weighted Strict Pullups OR Work on your Muscle Ups

Eugene CrossFit posted an article
CrossFit Revival shared an image on Facebook

Anonymous shared an image on Facebook
saulj posted on Facebook

World Series Game 2 Giants vs. KC Royals is on at 5:07. Work out and cheer 'em on! Go Giants!

San Carlos CrossFit shared an image on Facebook

Kids Fitness is a program designed specifically to meet the special neurological, cognitive and motor needs of children. One of the most important aspects of our Kids Fitness classes is that they are FUN! Kids will look forward to coming to class, and will learn that “exercise” is interesting, fun, and worth doing. Our classes are designed to get kids moving properly and under control. They will enhance their coordination and agility, increase flexibility, build strength, power and confidence. All movements are age appropriate and the 45min workouts have been designed specifically by our trainers for children. Age ranges are from 8 -13 year olds. This program is offered on a monthly basis.

Morgan Hill CrossFit shared a link on Facebook

Week21 day3 http://wp.me/p3Bc8L-p9

Morgan Hill CrossFit shared a link on Facebook

Week21 day3 http://wp.me/p3Bc8L-p8

CrossFit Sandpoint shared an image on Facebook

Our next Foundations session starts November 3rd! The course will run four weeks on Mondays and Thursdays at 6:30pm for a total of 8 sessions. Foundations is designed to introduce beginning CrossFit athletes to the movements and lifts that we utilize in our normal classes. If you’re looking to get started with CrossFit, this is a tremendous way to start. You will learn the basics, and you will gradually build up to the intensity that we utilize in our daily classes. This will allow for a safe and thorough start to your CrossFit life. In addition, we feel that starting with a group of beginners is less intimidating than jumping in with people who may have been doing CrossFit for years. If you haven't heard of CrossFit, or want to know more about what it is, this article does a tremendous job of describing what you can expect: http://www.nerdfitness.com/blog/2012/03/01/a-beginners-guide-to-crossfit/ Please feel free to email info@crossfitsandpoint.com with any questions or concerns. If you’d like to sign up, you can register and pay at the link below. The cost is $100. https://crossfitsandpoint.sites.zenplanner.com/membershipTemplate-view.cfm?membershipTemplateId=9736A264-25F5-48A4-BA81-249F2F994347

United Barbell shared a link on Facebook

Less than 3 weeks until the "Fight Gone Bad" United for Youth event goes down at United Barbell! Make sure you register to reserve your space!

The Shipyard CrossFit shared an image on Facebook

It's time, guys! Sign-ups for November On-Ramp are coming up!! Tuesday, October 28th. 5-6pm. Start NOW.

United Barbell shared a link on Facebook

Survey Results

San Carlos CrossFit shared an image on Facebook

To the man that has the best sound effects, best sayings, best facial hair, and who picked the best day ever to be born on a big happy birthday goes out to the one and only, Tommy Ward. Tommy, I hope you have a great birthday. #Crossfit #Hgx

CrossFit 209 Sport shared a link on Facebook

https://m.facebook.com/story.php?story_fbid=928875053808844&id=574926115870408

CrossFit Los Gatos posted an article
CrossFitOfFremont posted an article
Kristy Parrish published the post How Do I Choose the Right Workout Program? on
Results outline the efficacy of a workout program. With a sound, objective foundation (i.e...
Berkeley CrossFit posted an article

@TabataTimes on Twitter

Watch the latest episode of GPTV