by JOSHUA OTERO
There is an immediate sense of family and community in a CrossFit gym (CrossFit box). You are immediately welcomed; everyone in the class will introduce themselves and ask about your past CrossFit experiences. If you are a “newbie,” they will cheer you on and support you as if you were an old friend. If you are an experienced CrossFitter, they will push and challenge you.
Sense of community is a big factor in CrossFit’s success, not to mention the daily changes in workouts — always a surprise. Community is what drives people together, and in this instance, the common cause is to get fitter.
How does this relate to running a business? There are several lessons we can learn about creating a sense of community.